eSport vs. sport : a comparison of spectator motives
Year of publication: |
2018
|
---|---|
Authors: | Pizzo, Anthony D. ; Baker, Bradley J. ; Na, Sangwon ; Lee, Mi Ae ; Kim, Doohan ; Funk, Daniel C. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 2, p. 108-123
|
Subject: | eSport | consumer behavior | spectator sport | marketing | spectator motives | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Profisport | Professional sports | Motivation | Sportveranstaltung | Sport event |
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