Essential marketing : frameworks and concepts ; a reference guide to marketing analysis
Alexander Chernev
| Year of publication: |
2005 ; 1. ed.
|
|---|---|
| Authors: | Chernev, Alexander |
| Publisher: |
Chicago, Ill. : Brightstar Media Publ. |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management |
| Extent: | VII, 111 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 0-9763061-4-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003274178