Essentials of advertising strategy
Don E. Schultz ; Stanley I. Tannenbaum
| Year of publication: |
1988 ; 2. ed
|
|---|---|
| Authors: | Schultz, Don E. ; Tannenbaum, Stanley I. |
| Publisher: |
Lincolnwood, Illinois : NTC Business Books |
| Subject: | Werbung | Advertising | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VI, 98 S. : Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8442-3044-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000769842