Essentials of strategic management : the quest for competitive advantage
John E. Gamble; Arthur A. Thompson, Jr.; Margaret A. Peteraf
| Year of publication: |
c 2013 ; 3rd ed
|
|---|---|
| Authors: | Gamble, John E. ; Thompson, Arthur A. ; Peteraf, Margaret A. |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Strategisches Management | Strategic management | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XL, 519 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name. |
| ISBN: | 0-07-802928-7 ; 978-0-07-802928-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009517726