Estimating aggregate consumer preferences from online product reviews
Year of publication: |
2010
|
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Authors: | Decker, Reinhold ; Trusov, Michael |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 4, p. 293-307
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Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Produktmanagement | Product management |
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