Estimating an autoregressive current effects model of sales response when observations are aggregated over time : least squares versus maximum likelihood
Year of publication: |
1988
|
---|---|
Authors: | Vanhonacker, Wilfried R. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 25.1988, 3, p. 301-307
|
Subject: | Marktforschung | Market research | Schätztheorie | Estimation theory |
-
Fuchs, Clemens, (1993)
-
Etter, Richard, (1991)
-
Hofbauer, Günter, (1992)
- More ...
-
What does the multinomial logit model really measure?
Vanhonacker, Wilfried R., (1993)
-
Conpro dogit : a new brand choice model incorporating a consideration set formation process
Vanhonacker, Wilfried R., (1991)
-
Vanhonacker, Wilfried R., (1991)
- More ...