Estimating consumer responsiveness to advertising repetition
William Hudson Moult
| Year of publication: |
1982
|
|---|---|
| Authors: | Moult, William Hudson |
| Subject: | Werbung | Werbung Gemeinschaftswerbung | Werbungsbetrieb | Konsumentenverhalten | Consumer behaviour | Advertising | Werbewirkung | Advertising effects |
| Extent: | getr. Pag |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Thesis: | Harvard University, Diss. 1982 |
| Notes: | mit 14 S. Bibliogr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002511690