Estimating customer potential value using panel data of a Spanish bank
Year of publication: |
August 2016
|
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Authors: | Estrella-Ramón, Antonia ; Sánchez-Pérez, Manuel ; Swinnen, Gilbert ; Van Hoof, Koen |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Press Technika, ISSN 1611-1699, ZDB-ID 2208925-1. - Vol. 17.2016, 4, p. 580-597
|
Subject: | customer potential value | customer relationship management | customer value management | product ownership | Probit model | ex-post segmentation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Spanien | Spain |
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