Estimating network effects in two-sided markets
Year of publication: |
2020
|
---|---|
Authors: | Hinz, Oliver ; Otter, Thomas ; Skiera, Bernd |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 37.2020, 1, p. 12-38
|
Subject: | customer acquisition | customer churn | electronic commerce | online intermediaries | platform economy | Two-sided markets | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Digitale Dienste | Web-based service | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Marktstruktur | Market structure | Kundengewinnung | Customer acquisition | Internet |
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