Estimating the Value of Brand Alliances in Professional Team Sports
Year of publication: |
2009
|
---|---|
Authors: | Yang, Yupin ; Shi, Mengze ; Goldfarb, Avi |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 28.2009, 6, p. 1095-1111
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | branding | brand alliances | sports marketing | matching model |
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