Estimating threshold effects of US generic fluid milk advertising
Year of publication: |
2010
|
---|---|
Authors: | Adachi, Kenji ; Liu, Donald J. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 92.2010, 3, p. 727-739
|
Subject: | Milch | Milk | Werbung | Advertising | Kooperation | Cooperation | Werbewirkung | Advertising effects | USA | United States | 1975-2004 |
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