Ethical Positioning Index (EPI): an innovative tool for differential brand positioning
Year of publication: |
2011
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Authors: | Sagar, Mahim ; Khandelwal, Rishabh ; Mittal, Amit ; Singh, Deepali |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1356-3289, ZDB-ID 13343464. - Vol. 16.2011, 2 (10.5.), p. 124-139
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