Ethical Positioning Index (EPI): an innovative tool for differential brand positioning
Year of publication: |
2011
|
---|---|
Authors: | Sagar, Mahim ; Khandelwal, Rishabh ; Mittal, Amit ; Singh, Deepali |
Published in: |
Corporate Communications: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 16.2011, 2, p. 124-138
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Product positioning | Ethics | Brand identity | Consumer behaviour |
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