Ethical reputation and value received: customer perceptions
Year of publication: |
2011
|
---|---|
Authors: | Mulki, Jay Prakash ; Jaramillo, Fernando |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 29.2011, 5, p. 358-372
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Ethics | Customer value | Satisfaction | Loyalty |
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