Ethical reputation and value received : customer perceptions
Year of publication: |
2011
|
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Authors: | Mulki, Jay P. ; Jaramillo, Fernando |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 29.2011, 5, p. 358-372
|
Subject: | Bank | Firmenimage | Corporate reputation | Ethik | Ethics | Beziehungsmarketing | Relationship marketing | Chile |
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