Evaluating and improving argument-centered works in marketing
Year of publication: |
1987
|
---|---|
Authors: | Skipper, Robert |
Other Persons: | Hyman, Michael R. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 51.1987, 4, p. 60-75
|
Subject: | Marketing | Marketingtheorie | Marketing theory |
-
R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel, (2021)
-
On "brand" : whether a semiotic marketing system or not
Gaski, John F., (2015)
-
To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F., (2013)
- More ...
-
Hyman, Michael R., (1990)
-
On Measuring Ethical Judgments
Skipper, Robert, (1993)
-
Pawnbroking in pre-1949 China : soft strategies for overcoming a negative image
Yan, Tony, (2019)
- More ...