Evaluating and Optimizing Online Advertising : Forget the Click, But There are Good Proxies
Year of publication: |
2013
|
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Authors: | Dalessandro, Brian ; Hook, Rod ; Perlich, Claudia ; Provost, Foster |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Theorie | Theory | Werbung | Advertising |
Extent: | 1 Online-Ressource (16 p) |
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Series: | NYU Working Paper ; No. 2451/31637 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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