Evaluating content counts
Year of publication: |
2002
|
---|---|
Authors: | Phillips, David |
Published in: |
Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 6.2002, 1, p. 77-92
|
Publisher: |
MCB UP Ltd |
Subject: | Evaluation | Public relations research | Objectives setting | Advertising equivalents | Editorial reception | Content analysis | Editorial context | Methodologies |
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