Evaluating the performance of destination marketing systems (DMS) : stakeholder perspective
Year of publication: |
2014
|
---|---|
Authors: | Sigala, Marianna |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 2, p. 208-231
|
Subject: | Performance | Metrics | Stakeholders | Evaluation | Collaborative e-marketing | Destination marketing systems | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Stakeholder | Performance-Messung | Performance measurement |
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