Evaluation and decision making in social media marketing
Year of publication: |
2017
|
---|---|
Authors: | Keegan, Brendan James ; Rowley, Jennifer |
Published in: |
Management Decision. - Emerald Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 55.2017, 1, p. 15-31
|
Publisher: |
Emerald Publishing Limited |
Subject: | Social media marketing | Digital marketing | Social media analytics | Agency-client relationship | Social media marketing evaluation |
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