Evaluation of Results from Sales Promotion Activities
Year of publication: |
2007
|
---|---|
Authors: | Ban, Olimpia |
Published in: |
Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. 2(507).2007, 2(507), p. 113-120
|
Publisher: |
Asociaţia Generalā a Economiştilor din România - AGER |
Subject: | sales promotion | evaluation model: Bump-Trough effect |
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