Even commodities have customers
by François M. Jacques
Year of publication: |
2007
|
---|---|
Authors: | Jacques, François M. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 85.2007, 5, p. 110-119
|
Subject: | Lafarge Coppée SA | Zementindustrie | Cement industry | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Frankreich | France | 2002-2006 |
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