Even more offensive marketing : an exhilarating action guide to winning in business
Hugh Davidson
| Year of publication: |
1997
|
|---|---|
| Authors: | Davidson, John Hugh |
| Publisher: |
London [u.a.] : Penguin Books |
| Subject: | Marketing | Angriffsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 606 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 587-596) and index. - Sequel to author's: Offensive marketing, or, How to make your competitors followers |
| ISBN: | 0-14-025691-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004372539