Everyone's a winner : the initiation and effectiveness of an intracollegiate sales competition
Year of publication: |
2020
|
---|---|
Authors: | Magnotta, Sarah R. ; Peev, Plamen ; Steffes, Erin |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 42.2020, 3, p. 243-256
|
Subject: | career development | corporate partners | role-play | sales competition |
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