Everywhere : comprehensive digital business strategy for the social media era
Year of publication: |
2011
|
---|---|
Authors: | Weber, Larry |
Publisher: |
Hoboken, N.J. : Wiley |
Subject: | Social Web | Social web | Strategisches Management | Strategic management | Stakeholder | Marketingmanagement | Marketing management |
Description of contents: | Table of Contents [gbv.de] ; Description [catalogimages.wiley.com] ; Description [swbplus.bsz-bw.de] |
Extent: | XI, 260 S. |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes index Erscheint: 01. Maerz 2011 |
ISBN: | 978-0-470-65170-4 ; 0-470-65170-9 ; 978-1-118-01627-5 ; 978-1-118-01628-2 ; 978-1-118-01629-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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