Everywhere : comprehensive digital business strategy for the social media era
Larry Weber
| Alternative title: | Comprehensive digital business strategy for the social media era everywhere |
|---|---|
| Year of publication: |
2011
|
| Authors: | Weber, Larry |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Management--Social aspects. | Social media. | Internet marketing. | Information technology--Management. | Strategic planning. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 260 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-65170-4 ; 0-470-65170-9 |
| Classification: | Betriebliche Information und Kommunikation |
| Source: |
Persistent link: https://www.econbiz.de/10009022746