Evolution and evaluation of export advertising in China
Year of publication: |
1995
|
---|---|
Authors: | Deng, Shengliang ; Zhao, Jing |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 10.1995, 5, p. 38-49
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | China | Development | Marketing |
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