Evolutionary processes in competitive markets : beyond the product life cycle
Year of publication: |
1989
|
---|---|
Authors: | Lambkin, Mary |
Other Persons: | Day, George S. (contributor) |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 53.1989, 3, p. 4-20
|
Subject: | Produktgestaltung | Product design | Markt | Market | Theorie | Theory |
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