Evolving priorities in sponsorship : from media management to network management
Year of publication: |
2012
|
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Authors: | Ryan, Annmarie ; Fahy, John |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 28.2012, 9/10, p. 1132-1158
|
Subject: | Sponsoring | Sponsorship | Marketingmanagement | Marketing management | Unternehmensnetzwerk | Business network | Wettbewerbsvorteil | Competitive advantage |
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