Examining brand transgression, behavioral responses and the mediating effect of perceived brand betrayal
Year of publication: |
2023
|
---|---|
Authors: | Rasouli, Nasrin ; Alimohammadirokni, Mohammad ; Rasoolimanesh, S. Mostafa ; Momayez, Ayatollah ; Emadlou, Nafas (Atefeh) |
Published in: |
Consumer Behavior in Tourism and Hospitality. - Emerald Publishing Limited, ISSN 2752-6674, ZDB-ID 3124554-7. - Vol. 18.2023, 4, p. 483-498
|
Publisher: |
Emerald Publishing Limited |
Subject: | Brand transgression | Behavioral responses | Demands for reparation | Perceived brand betrayal | Retaliatory behavior |
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