Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement
Year of publication: |
2016
|
---|---|
Authors: | Parker, Christopher J. ; Wang, Huchen |
Published in: |
Journal of Fashion Marketing and Management: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 20.2016, 4, p. 487-506
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Motivation | Fashion retailing | Consumer behaviour | Hedonic | E-commerce | Utilitarian |
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