Examining retail on shelf availability: promotional impact and a call for research
Year of publication: |
2012
|
---|---|
Authors: | Ettouzani, Younes ; Yates, Nicola ; Mena, Carlos |
Published in: |
International Journal of Physical Distribution & Logistics Management. - Emerald Group Publishing Limited, ISSN 0020-7527, ZDB-ID 2032079-6. - Vol. 42.2012, 3, p. 213-243
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Promotions | Promotional methods | Availability | Forecasting | Collaboration | Grocery | Retailing |
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