Examining retailer and consumer perceptions in determining economic expectations : a demonstration with the 2008 holiday season
Jacqueline K. Eastman; Benjamin P. McKay; Jacob Forehand
Year of publication: |
2010
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Authors: | Eastman, Jacqueline K. ; McKay, Benjamin P. ; Forehand, Jacob |
Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 26.2010, 4, p. 21-34
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