Examining self-congruence between user and avatar in purchasing behavior from the metaverse to the real world
Year of publication: |
2024
|
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Authors: | Park, Jinsu ; Kim, Naeun |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 1, p. 23-38
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Subject: | Metaverse | avatar | self-congruency | flow | virtual product purchase intention |
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