Examining the behavioral manifestations of fan avidity in sports marketing
Year of publication: |
2011
|
---|---|
Authors: | DeSarbo, Wayne ; Madrigal, Robert |
Published in: |
Journal of modelling in management. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5664, ZDB-ID 2258349-X. - Vol. 6.2011, 1, p. 79-99
|
Subject: | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Soziale Rolle | Social role | USA | United States |
-
Asada, Akira, (2019)
-
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher, (2015)
-
Thiagarajan, Palaniappan, (2009)
- More ...
-
Exploring the demand aspects of sports consumption and fan avidity
DeSarbo, Wayne, (2012)
-
Exploring the Demand Aspects of Sports Consumption and Fan Avidity
DeSarbo, Wayne, (2012)
-
Who Deserves Faulty Products? How Blaming the Victim Prevents Consumer Punitive Action
Reich, Brandon J., (2019)
- More ...