Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Year of publication: |
2019
|
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Authors: | Chan, Ambrose Pak Ho ; Tung, Vincent Wing Sun |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 4, p. 458-468
|
Subject: | Brand experience | customer experience | customer service | hotel segment | service robots | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Roboter | Robot | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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