Examining the energizing effects of humor : the influence of humor on persistence behavior
Year of publication: |
December 2015
|
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Authors: | Cheng, David ; Wang, Lu |
Published in: |
Journal of business and psychology. - New York, NY : Springer, ISSN 0889-3268, ZDB-ID 227424-3. - Vol. 30.2015, 4, p. 759-772
|
Subject: | Persistence | Self-regulation | Humor | Amusement | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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