Examining the outcomes of influencer activism
Year of publication: |
2023
|
---|---|
Authors: | Thomas, Veronica L. ; Fowler, Kendra |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 154.2023, p. 1-15
|
Subject: | Activism | Authenticity | Expectations | Human brands | Influencers | Social media |
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