Examining the relationship between social media engagement and hospital revenue
Year of publication: |
2020
|
---|---|
Authors: | Apenteng, Bettye A. ; Ekpo, Imaobong B. ; Mutiso, Fedelis M. ; Akowuah, Emmanuel A. ; Opoku, Samuel T. |
Published in: |
Health marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1545-0864, ZDB-ID 2068500-2. - Vol. 37.2020, 1, p. 10-21
|
Subject: | Facebook | hospitals | profitability | revenue | social media | Social Web | Social web | Krankenhaus | Hospital | Online-Marketing | Internet marketing | Rentabilität | Profitability |
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