Examining the role of within functional area resourcecapability complementarity in achieving customer and product-based performance outcomes
Year of publication: |
2012
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Authors: | O'Cass, Aron ; Sok, Phyra |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 4 (1.7.), p. 345-364
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Saved in:
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