Exercises of power in marketing channel dyads: Power advantage versus power disadvantage
Year of publication: |
2006
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Authors: | Zhuang, Guijun ; Herndon, Neil ; Zhou, Nan |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 16.2006, 1, p. 1-22
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