Exogenous and endogenous set-up costs in markets with customized products
Year of publication: |
2007
|
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Authors: | Scrimitore, Marcella |
Published in: |
Rivista internazionale di scienze sociali. - Milano : Vita e Pensiero, ISSN 1125-9868, ZDB-ID 205554-5. - Vol. 114.2006, 4, p. 597-612
|
Subject: | Produktdifferenzierung | Product differentiation | Mass Customization | Mass customization | Preismanagement | Pricing strategy | Theorie | Theory |
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