Experiential purchases, as memorable moments in consumers' lives, trigger nostalgia
Year of publication: |
2021
|
---|---|
Authors: | Puente-Díaz, Rogelio ; Cavazos-Arroyo, Judith |
Published in: |
Cogent Business & Management. - Abingdon : Taylor & Francis, ISSN 2331-1975. - Vol. 8.2021, 1, p. 1-16
|
Publisher: |
Abingdon : Taylor & Francis |
Subject: | Experiential purchases | material purchases | nostalgia | autobiographical memory | consumer behavior |
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