Experimental research in consumer behavior : four exploratory papers
Year of publication: |
1966
|
---|---|
Authors: | Carson, Lawrence ; Junker, Donald ; Rice, Eugene |
Other Persons: | Teach, Richard (contributor) ; Tigert, Douglas (contributor) ; Urban, William (contributor) |
Publisher: |
Lafayette/Ind. |
Subject: | Marktforschung | Verbraucher | Vereinigte Staaten |
Published items: |
4 hits in ECONIS - Online Catalogue of the ZBW
|
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Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony, (1987)
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The Black consumer : dimensions of behavior and strategy
Joyce, George, (1971)
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Minorities and marketing : research challenges
Andreasen, Alan R., (1977)
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Using laboratory brand preference scales to predict consumer brand purchases
Pessemier, Edgar, (1971)
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Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases
Pessemier, Edgar, (1971)
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A study of buyer discriminal power and product loyalty for butter and margarine
Junkter, Donald, (1966)
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