Expert systems in the marketing organization
Year of publication: |
1995
|
---|---|
Authors: | Stone, Robert W. ; Good, David J. |
Published in: |
Industrial Management & Data Systems. - MCB UP Ltd, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 95.1995, 4, p. 3-7
|
Publisher: |
MCB UP Ltd |
Subject: | Competitive advantage | Executives | Expert systems | Information technology | Managers | Marketing | Perceptions | Utilization | USA |
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