Explaining consumer-brand forgiveness through the lens of narcissism
Year of publication: |
2023
|
---|---|
Authors: | Siamagka, Nikoletta-Theofania |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 3, p. 360-374
|
Subject: | Blame attribution | Brand failure | Consumer–brand forgiveness | Narcissism | Transgression type |
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