Explaining intention to use mobile chat services: moderating effects of gender
Year of publication: |
2005
|
---|---|
Authors: | Nysveen, Herbjørn ; Pedersen, Per E. ; Thorbjørnsen, Helge |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 22.2005, 5, p. 247-256
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Mobile communication systems | User studies | Gender | Market segmentation |
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