Exploratory Study of Moderators for Spillover Caused by Default Nudges
Default nudges have been shown to be effective in many situations but the net effect is unclear since subsequent choices sometimes are affected positively and sometimes negatively. Moderators of positive and negative spillovers would explain these varying results and have therefore been investigated in this study. In a two-step, online experiment were 1.200 participants nudged to donate to charity and then given the opportunity to work for charity. Personality traits were investigated between two and four weeks before the spillover experiment. Spillover here constitutes the difference in work for charity between the nudge and control condition for participants that donated the same amount. This study shows that participants that adhered highly to descriptive norms more often made a non-zero donation but worked less (or not at all) for charity when nudged, i.e. negative spillover was shown. Donations and work for charity on the other hand correlated for participants that did not adhere highly to descriptive norms and the nudge affected both the donation and the amount worked for a charity in the intended direction, i.e. positive spillover was shown. Aggregated spillover was slightly positive since the positive spillover outweighs the negative spillover. p { line-height: 115%; margin-bottom: 0.25cm; background: trans
Year of publication: |
2022
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Authors: | Colmsjö, Jonas ; Hedesstrom, Martin ; Johansson, Lars-Olof |
Publisher: |
[S.l.] : SSRN |
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