Exploring Gen Y luxury consumers' webrooming behavior : an integrated approach
Year of publication: |
2022
|
---|---|
Authors: | Jain, Sheetal ; Shankar, Amit |
Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 30.2022, 4, p. 371-380
|
Subject: | attitude | Gen Y | luxury consumption | online risk perceptions | webrooming intention | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
-
Factors affecting luxury consumers' webrooming intention : a moderated-mediation approach
Shankar, Amit, (2021)
-
Investigating webrooming behavior : a case of Indian luxury consumers
Shankar, Amit, (2023)
-
Kapferer, Jean-Noël, (2022)
- More ...
-
Factors affecting luxury consumers' webrooming intention : a moderated-mediation approach
Shankar, Amit, (2021)
-
Investigating webrooming behavior : a case of Indian luxury consumers
Shankar, Amit, (2023)
-
Jain, Sheetal, (2023)
- More ...