Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence marketplaces : lessons from rural Combodia
Year of publication: |
2014
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Authors: | Fang, Jeff ; Russell, Roslyn ; Singh, Supriya |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 5/6, p. 445-475
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Subject: | subsistence marketplaces | consumer well-being | marketing exchanges | social network relationships | financial inclusion | mobile money | mobile phones | Cambodia | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone | Subsistenzwirtschaft | Subsistence economy | Kambodscha | Elektronisches Geld | Electronic money | Mobilkommunikation | Mobile communications | Finanzielle Inklusion | Financial inclusion |
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